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Kansas Shopping Mall Takes Ads to New Heights (Riot Story)

Oak Park Mall in Overland Park, Kansas, a suburb of Kansas City, is anchored by such distinguished department stores as Nordstrom and Macy’s. Other equally renowned occupants run the retail gamut from Aeropostale to Zales. There are also plenty of restaurant and dessert options.

Visitors to the mall’s center court area on the first floor will encounter a unique sight — two very tall towers, each boasting space for advertising. Make that a lot of space. The towers have four sides and are more than 33 feet high.

What makes the two towers even more unique is how they were designed to showcase ads. Each one boasts 64 panels that are 34.5” wide and 25” high. Of course, this type of special design means a special touch is required for implementation.

The current advertising belongs to the Sprint Center, a sports and concert venue located nearby in downtown Kansas City, Missouri. The ads are for an exhibition hockey game between the St. Louis Blues and the Dallas Stars on September 27 and a Golden State Warriors-Miami Heat exhibition basketball game on October 17.

A Banner Job (Without the Banner)

The marketing team at Oak Park Mall didn’t want to mess with success so they brought in ARC Document Solutions’ retail color brand, Riot Creative Imaging. The Riot team in Kansas City had worked on previous ad campaigns involving the towers.

“This was anything but a standard print job, like a banner,” said Kasey Vena, Oak Park Mall Marketing Specialist. “ARC is not only very familiar with the parameters but they’re very good at what they do.”

One huge file for the two huge ads was delivered by the Sprint Center. Then Riot went to work. Make that a lot of work.

“They handled the scale enlargement, printing, and hand trimming of each individual panel, and the delivery of the finished product,” explained Shelly Guy, ARC business development executive in Kansas City.

Dependable and Commendable

With the ads for the upcoming exhibition hockey and basketball games clearly inspiring them, Riot completed the entire job in a manner befitting a power play goal or fast break.

“I was very impressed at how efficient they were,” beamed Vena. “They actually delivered everything a few days earlier than we had expected.”

And everyone, from Oak Park Mall to the Sprint Center, was ecstatic with how the final project turned out.

“Based on the exceptional job they did, we’re very hopeful that more advertisers will be interested in the towers in the near future,” she added.

Visit riotcolor.com for more information about Riot Creative Imaging.

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