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ishipdocs Customer Success: MindTree Stops Carrying Collaterals

Getting documents to the right place on time can be a challenge. Marketing departments large and small face obstacles getting marketing support materials to far away places with short notice on a limited budget.

MindTree, a global IT Solutions company with locations in India, North America, Europe, Asia, and the Middle East, is a typical international company facing these marketing support challenges daily.

Rather than continue to design, print, and ship marketing materials from India to corporate locations around the world, MindTree’s marketing team found a better way to get their documents where they needed to go.

The key was keeping their documents digital.

Most marketing professionals want their creative assets produced properly by someone they trust. That’s why they “print and ship” so frequently. But it’s expensive, entails a huge carbon footprint, and is subject to the whims of weather and other shipping conditions. With budgets and timelines shrinking with a tighter global economy, this conventional method of transporting documents isn’t always practical.

Today MindTree uses ishipdocs. It’s an easy-to-use “digital shipping” tool that allows them to send digital files to a trusted ARC service center that prepares the files for printing. But instead of printing locally, ARC coordinates with a service center closest to where the documents are needed and sends the documents for printing there. Once the documents are produced, they are delivered locally — not with a plane or truck, but often with a bicycle or scooter.

With more than 400 qualified service centers in the ishipdocs network, MindTree gets the same quality and service level wherever the documents are ultimately produced.

This “digital document shipping” model makes MindTree’s marketing team more responsive to clients, saves them more than 20% in shipping costs, and gives them more time to create up-to-the-minute materials for events and regional promotions.

According to John Loney, Senior Marketing Manager at MindTree, “You don’t need to carry the event collaterals and graphics with you, be it any city in India or the U.S. ARC will print and deliver globally. I had the pleasure of using their services to print and deliver material from India for an event in the U.S. They even took care of the last minute edits.”

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