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Riot Creative Imaging Opens Doors for Marketing Startup

The Challenges: The customer required a robust material that also allowed for customizable ads displays.

The Solution: Riot Creative Imaging’s used PETG digitally printed material to produce the sturdy and customizable signage material.

The Results: Topwater Marketing’s product has gained interest from major NFL football teams, now sold over 1,000 units and is on trajectory for a successful Kickstarter

Riot Customer Success Story

Necessity is the mother of invention. And Brian Tighe, President of Topwater Marketing is no stranger to inventions.

Three years ago, he created BevBench, a drink holder that can be mounted to the space above a urinal as well as a bathroom stall door, allowing customers at bars and sports arenas to find a clean spot to rest their container.

The highlight of the product is ability to display an advertiser’s message. Tighe’s challenge was finding the vendor to help him produce his unique form of functional marketing. He consulted with Riot Creative Imaging, ARC Document Solutions’ national retail color operation, who provided him with a digitally printed PETG solution.

“I didn’t know Riot but one day I was driving and saw their banners and signs and decided to check them out,” said Tighe. “They had exactly the materials I was looking for.”

A Bottle (and Eye) Opener

While it’s gone through many iterations, the final stadium-ready BevBench is nearly complete. During the waiting period, Tighe came up with an addition to Topwater’s functional marketing product line.

Tighe gifted an antique metal bottle opener to a fishing buddy. It worked great except for the fact that the bottle caps would fall into the water where he and his friends fish.

So Tighe devised a rather nifty solution—Cap-Stop, a handmade wooden bottle opener that can capture up to 50 bottle caps using very strong rare earth magnets.

“We refer to it as the bottle cap beard,” he explained, painting a very vivid picture.

The extremely sturdy opener can be mounted on a refrigerator or even a car trunk during a tailgate party. And like BevBench, it can be customized using Riot’s digitally printed PETG process. Development of the product came with its fair share of prototyping.

“We’d come up with a design and then test it,” he recalled. “Of course, the test would lead to other issues and we’d go back to the drawing board—thankfully, Riot was incredibly patient with me.”

Going Pro

Currently, several professional football teams, such as the Cleveland Browns, Philadelphia Eagles, and Buffalo Bills, sell customized Cap-Stops in their team stores. A couple of minor league baseball teams have followed suit, including the Lake County Captains and Lancaster Barnstormers.

Tighe plans to carry more than 130 designs on the Cap-Stop website. To do so, he’s bringing Cap-Stop to the public via a Kickstarter campaign in October.

“I would never have come this far if it wasn’t for Riot,” said a most appreciative Tighe. “Their work is fantastic as is their service and their desire to help a budding business get off the ground.”

Chat with one of our color specialists here for creative solutions to your graphics and signage needs.

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