In the bustling landscape of Las Vegas, where every corner promises an adventure, lies the Luxor—a beacon of entertainment and excitement. Nestled within this locale is a spectacle crafted by the hands of visionaries, where environmental graphics and signage breathe life into the very walls of imagination.
Enter Play Playground—a 15,000 square foot immersive gamified bar and entertainment destination unlike any other. Here, the rules of reality are rewritten, and guests are transported into a world where every moment is an adventure waiting to unfold. But this isn’t your typical gaming venue—there are no VR headsets, no arcade machines, and nothing “off the shelf.” Instead, guests are treated to a curated selection of larger-than-life, tactile games and attractions designed to ignite the senses and challenge the mind. From over-the-top physical challenges to mind-bending memory games and collaborative puzzles, there’s something for everyone within the walls of Play Playground. And with every game designed to encourage friendly competition and social sharing, guests find themselves at the center of their very own game show experience.
But behind every great experience lies a team of dedicated professionals, ready to turn dreams into reality. For the team behind the environmental graphics and signage at Play Playground, this presented a unique opportunity to push the boundaries of creativity and innovation.
Our Las Vegas team jumped in quickly and were off with a bang after being awarded the contract, recognizing the Play Playground project’s potential. The amazing and somewhat challenging collaboration between our team, our client and the General Contractor unfolded amidst the complexities of a live worksite, requiring constant communication and adaptation on our part.
The spacious interior of Play spanned over 6,500 square feet. Our team meticulously and tirelessly applied graphics to concrete and drywall surfaces to perfection, often overnight, amidst a challenging environment, ensuring seamless integration of the graphics with unique architectural elements. Later, our team was also tapped to produce and execute exterior graphics and signage, including last-minute additions like a backlit Play logo requiring rapid design, production, and installation.
Working alongside a live construction zone presented challenges, often altering plans and dimensions without clear decision-making processes. The ARC team’s expertise and agility were instrumental in navigating these hurdles, including redesigns to accommodate structural changes and unforeseen additions.
Despite the obstacles, the team’s commitment to excellence prevailed. Their collaboration with the client, adaptability to evolving circumstances, and innovative problem-solving ensured the successful realization of Play Playground—an unprecedented fusion of entertainment and environmental graphics. Amidst the glittering lights and bustling streets, a masterpiece was born—a testament to the power of creativity, collaboration, and the relentless pursuit of excellence. The ARC team behind it all stood tall, knowing that they had forever changed the landscape of possibility.
At ARC, we understand the transformative power of environmental graphics and signage. With a proven track record of excellence and a passion for pushing the boundaries of creativity, we stand ready to bring your vision to life. Whether you’re envisioning a dynamic entertainment destination like Play Playground or embarking on a different creative endeavor, our team of experts is here to help.
With a wealth of experience in navigating complex projects and a commitment to delivering unparalleled results, ARC is your trusted partner every step of the way. From concept development to installation, we work closely with clients to ensure that their vision is realized with precision and ingenuity.
ARC is here to turn your vision into reality. Contact us today to discover how we can bring your next project to life with our expertise in environmental graphics and signage.
