What are the Benefits of Investing in Flyer Marketing?

Delphine Wilson| September 30, 2021

Flyer marketing remains one of the most versatile and cost-effective business strategies out there. Basically, this single-page printing asset is distributed anywhere to spread awareness about your business. It can be announcing a promotion, an event, or even a grand opening of your shop! Even with the effectiveness of digital marketing, flyer marketing still increases your sales if you get them right. You can reach out better to certain groups of customers with some good ol’ fashioned paper.

ARC digital printing services - flyer marketing
ARC digital printing services

Top 8 Benefits of Investing in Flyer Marketing


Flyers are inexpensive

Flyer printing does not need a huge budget as flyers can be produced in large quantities. You can also go for premium flyers that are more high quality, such as adding an extra lamination on your flyers to make them last longer. Plus, ordering in bulk would mean that you can make plenty of promotions without overspending for quite a while! 


Flyers can be easily produced

Most marketing plans take a long time to be fully prepared and organized. However, flyers can simply and quickly be printed, packaged, launched, and then distributed around within a day. Just be sure that your flyers are prepared professionally and everything else after that will be a smooth ride.


Flyers give your business a physical presence

Flyers are something people can touch and feel. Their tangibility gives your customers a physical presence rather than the online presence of digital marketing. People tend to remember companies better when they have a piece of marketing material in their hands. 


Flyers are perfect for store opening

If you have a new store opening planned, the first thing you should do is to get local customers to visit your new store. This is where flyers can do the job for you, you can choose to hand out flyers through the streets, housing area, or vehicles to tell the locals that you have a new shop opened nearby. With the help of brochures, you can quickly introduce yourself to potential customers.


Flyers can reach out to more people

There are plenty of online advertisements out there and some people simply get tired of it, on the other hand, flyers can have a much more welcoming approach. Consider this, most people would very much prefer to receive a personal letter than a bunch of emails. Furthermore, people are also more likely to keep a flyer and refer to it at a later time, when your services are needed. Plus, you can even reach out to people that are not internet savvy! 


Flyers are very useful in events

During events where information sharing is essential, a flyer would be a must compared to a lengthy document. Whenever someone goes by your booth, for example, the flyer can be the perfect asset to be used as a reference point. That way, your salesperson can explain the details easier while your potential customers are able to get a grasp of your business easier as well. In addition, the flyers can also be handed out before the event to get people to show up at your venue. 


Flyers make great canvases

Finally, be as creative as you want on flyers!  They’re also design-friendly without too many restrictions. There are lots of free templates to choose from, online. You can also include a tearable voucher! These two marketing tools would make a great combo to boost your business.


In a nutshell

Businesses should take advantage of flyers to spread awareness. If you are already convinced and want to print flyers and get them delivered, we can help you. We offer convenient and affordable mass printing customization services that include flyers, brochures, and other products for companies and organizations of all sizes.


FAQ – Flyers Marketing

1. What are the main benefits of flyers?


Flyer marketing is an effective strategy that can provide a lot of benefits to businesses irrespective of size and type.

  • They are cost-effective.
  • They can quickly be prepared.
  • They are ideal for a new product launch or new business setup.
  • They help to reach out to a maximum number of customers.

2. How can I make my flyers more eye catchy and attractive?


If you want to make flyers eye catchy and attractive, make sure you follow the following tricks.

  • Always focus on your key message
  • Include a call-to-action tone.
  • The design should be based on the brand.
  • Create the design as per your customers’ requirements.

3. What are the main features of a good flyer?


There are five main features of a good flyer such as

  • Legibility
  • Simple design
  • Smart use of every space
  • Clear and direct message
  • Premium quality printing

4. What type of printing service do you provide for flyer printing?


At ARC, we aim at offering premium-quality digital printing services to our customers. Our printing quality has both water-resistant and fade-resistant features.


5. Do you provide a doorstep delivery service?


Yes, we provide doorstep delivery service to our customers. No matter where your location, your printing materials will reach your doorstep from our nearest printing store.



Have questions? Give us a call at 833-272-8880 or contact us here