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The Oklahoma Aquarium celebrated its 15-year anniversary with more than a few splashes of color at its new exhibit, The Polynesian Reef. The exhibit, an exotic South Pacific coral reef boasting 75 different species of fish, is set among a backdrop of colorful vinyl graphics. Aquarium staff built the reef structure themselves, but they called […]

Scalable Growth for Fitness Club Brands Walk into any of the biggest fitness clubs—Planet Fitness, Crunch, Gold’s Gym, 24-Hour Fitness—and you’ll notice how distinctive their brand is.  It starts with the colors and graphics on the wall and extends to the staff, the members, even the equipment… all these little details create a community that […]