6 Articles, Examples, and Resources to Help You Step Up Your Tradeshow Marketing 

Delphine Wilson| December 5, 2019

Even seasoned trade show marketers feel overwhelmed from time to time. So whether you’ve been at it for years, or you’re just starting, ARC can provide the services and expertise you need to be successful.

To that end, we compiled some of our most popular and educational articles as well as inspirational stories and design examples to help you get the most out of your next tradeshow. 

 

1- Maximizing Your Budget 

Whether you’re spending a few thousand or a few hundred thousand dollars on annual tradeshow marketing, you (and your boss) need to know that you’re stretching every dollar in your budget. But with so many different options, it can be difficult to understand where your money is best spent. 

To help you cut through the clutter and focus on the things that matter, we outlined 5 Steps to Turbocharge your Tradeshow Marketing Return this Year

From designing your booth and training your sales staff to selecting the right events and identifying the best vendors, “5 Steps to Turbocharge your Tradeshow Marketing Return this Year,” will help you focus your tradeshow marketing efforts for maximum ROI.

 

2- Dialing in Your Booth

Ultimately, attending trade shows, displaying your brand, and making improvements along the way is the best way to learn how to create the most effective tradeshow booth you can. However, if you’re just starting out, you don’t have the benefit of that experience to inform your decision-making.

And that’s exactly why we wrote these two posts:

In both of these posts you’ll find tips and strategies for designing your booth, choosing a layout, identifying the best location, and more. Every tip and strategy is geared towards one thing: dialing in your booth to attract the maximum number of quality prospects. 

 

3- Mistakes to Avoid

There will likely be minor slip ups from time to time at your trade shows… and that’s okay. 

But there are certain mistakes, especially when it comes to your booth, that you simply can’t afford to make. So, rather than forcing you to learn the hard way and potentially losing out on customers, we crafted a post called 7 Things a Potential Customer Should Never See in Your Booth.

In this post, you’ll learn about items you should make sure customers don’t see in your booth and why. You can also use it as a checklist of things to look out for before every tradeshow. Before long, avoiding these costly mistakes will become second nature.

 

4- What Success Looks Like

While your idea of success in trade show marketing is unique to your company and its goals, there’s still a lot you can take away from the success of others. To that end, we’ve compiled a couple of our clients’ trade show and event marketing success stories.

The first story, Leaders and ARC Team Up in NYC and Beyond, follows the successful ongoing partnership between ARC and Leaders, a conference and content platform designed for leaders in the world of sport. In the story, you’ll also see how these two organizations teamed up to put on Leader’s flagship event in New York in early 2019.

The second story, Custom Event Graphics Get Memorialized with Photos on Social Media focuses on the successful partnership between ARC and SeneGence International, a seller of skincare and makeup products.

 

5- Design Inspiration

Having conceptualized, produced, and installed booths, event graphics, wall coverings, wayfinding graphics, and much more at trade shows all across the country, we have plenty of design inspiration to share. 

Head over to our Events and Trade Show Album to see hundreds of design elements you can use as inspiration for your own trade show displays.

 

6- A Tradeshow Partner

The final resource we have for you is our team. With more than 190 locations fully staffed with print and production experts, ARC can partner with you to help ensure you meet and exceed your trade show marketing goals. 

Our consultative approach to producing graphics, constructing booths, and everything in between is why the nation’s largest companies partner with ARC for their tradeshow needs.

To learn more about the services we offer, contact us today.